Samsung Galaxy S23 三星發表會沉浸式投影動畫

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█ Samsung Galaxy S23 三星發表會沉浸式投影動畫

谷汩文化受邀製作三星2023旗艦新手機發表會展場動畫，藉由現場沉浸式投影，營造出海底氛圍，打造陸地上的海底世界，進而強化永續訴求。
在影像的呈現中，我們特別強調了Galaxy S23 系列的永續環保理念。以海洋為主題貫穿了整個發表會的影像呈現，通過沉浸式投影的手法讓貴賓們更深入地了解Galaxy S23 系列的是如何將產品的生產過程與環境永續作結合，以與海洋生物的互動呈現為創意表現他們對環境的承諾和貢獻所帶來的影響。

Group.G was invited to produce the exhibition animation for the Samsung 2023 flagship smartphone launch event. By using live immersive projections to create an underwater atmosphere, an underwater world was created on land and further reinforced the requirement for sustainability.

In the visual presentation, we placed particular emphasis on the sustainable and environmentally friendly concept of the Galaxy S23 series. The ocean theme was woven throughout the entire presentation, and through the use of immersive projection, VIPs were able to gain a more in-depth understanding of how the Galaxy S23 series integrates the product production process with environmental sustainability. By creatively showcasing the interaction between the product and marine life, we demonstrated the impact of our commitment and contribution to the environment.

3D Loop Animation & Message in a Bottle

在進場循環動畫部分，我們使用海洋生物元素並安排各式模擬互動橋段，讓觀者可如同身處海底世界，感受環境生生不息的美麗。一開始以魚群環繞大螢幕四周，忽然像是被人碰到一樣，急速散開。而後一隻海龜緩慢游過來看人類、兩隻水母從左右螢幕優雅的游過去、熱帶魚和小丑魚在珊瑚礁周圍嬉戲、虎鯨追逐著魚群、蝠鱝從遠處游過來看人類......，生物們在大自然裡自在遨遊，形成一幅豐富多彩的群像。而在發佈會重點時刻，一隻海龜銜來瓶中信，並以此向外公佈三星重要資訊。

In the looping animation section of entering the scene, we use marine life elements and arrange various simulated interactive segments to allow viewers to feel like they are in an underwater world and experience the beauty of the vibrant environment. At first, fish schools surround the large screen, suddenly scattering as if touched by someone. Then a sea turtle slowly swims over to see humans, two jellyfish gracefully swim past the left and right screens, tropical fish and clownfish frolic around the coral reef, orcas chase fish schools, manta rays swim over from a distance to see humans, ... organisms freely roam in nature, forming a rich and colorful portrait. At the key moment of the press conference, a sea turtle brings a bottled message and uses it to announce important Samsung information to the outside world.

Opening Video

以大浪開頭營造氣勢，故事帶領觀眾從我們熟悉的水面上潛入到海洋的世界，七彩斑斕的魚群與生物們展現大自然的神祕與奧妙，呈現大海環境的生機盎然。從海洋的生態轉變為呈現海洋中的垃圾與污染，藉由營造恐懼氛圍強調環境永續的重要，並講述三星一直以來致力於環境永續，以海網寶特瓶等等海洋垃圾為材料重新製作成手機原料。接著講述新產品除了致力於環境永續而使用回收原料之外，在染料上也使用了如可可豆、槴子花等等自然有機的原料，讓三星從手上的小科技開始，幫助人們將環境永續的概念融入日常生活之中。最後呈現人們的生活、一同遊玩的精采紀錄，多虧了手上的小小科技，不會隨著時間的推移而消失，記錄下夜晚最精采的瞬間，使用手上的S-PEN寫下心中的喜悅，為一天畫下最完美的句點、迎接新產品到來。

Starting with the momentum of big waves, the story leads viewers from the familiar surface of the water into the ocean world. The colorful fish schools and marine life show the mystery and wonder of nature, showing the vitality of the ocean environment.

From the ocean's ecology to showing garbage and pollution in the ocean, fear is created to emphasize the importance of environmental sustainability. It narrates Samsung's long-term commitment to environmental sustainability, using marine waste such as ghost nets to remake mobile phone materials.

It then states that in addition to using recycled materials for environmental sustainability, the new products also use natural organic materials such as cocoa beans and orchids for dyes. This allows Samsung to help people incorporate the concept of environmental sustainability into their daily lives through small technologies in their hands.

Finally, it shows people's lives and exciting records of playing together. Thanks to the small technology in their hands, it will not disappear over time but record the most exciting moments of the night. Using the S-Pen in their hands, they write down the joy in their hearts, drawing a perfect period for the day and welcoming the arrival of new products.

Slide Loop Animation

循環影片配合發表會簡報內容進行製作，分別代表著海洋永續、強大夜拍功能與極致效能等項目。
在呈現手機環保原料主題的簡報中，動畫上以循環泡泡與水母元素象徵生生不息的永續理念。在產品介紹環節則以產品細節照呈現Galaxy s23系列的精緻與大氣。講述手機夜拍功能時，以星空閃爍夜景呈現夜拍主題與整體氣勢氛圍，凸顯正面簡報主題而不搶其風采。而在展示手機效能階段，則以具有穿梭感與速度感的科技線條，強調三星手機的優秀效能，將帶領手機用戶前往更好境界。

The looping video was produced in conjunction with the presentation content to represent marine sustainability, powerful night shooting functions, and ultimate performance.

In the presentation on the mobile phone's environmentally friendly materials, the animation uses circular bubbles and jellyfish elements to symbolize the vibrant sustainability concept. In the product introduction section, Galaxy S23 series details are used to show the refinement and atmosphere.

When talking about the night shooting function of the mobile phone, a flickering night view is presented to show the night shooting theme and the overall atmosphere, highlighting the main theme of the positive presentation without overshadowing it.

In the display of mobile phone performance, technological lines with a sense of shuttle and speed are used to emphasize Samsung's excellent performance, which will lead mobile phone users to a better realm.